Mine photographed Ivory, but was really diamond white or white I think. Keep in mind though, it really does depend on the type of fabric you choose, white in taffita vs. silk satin will look completely different. white in more man made fibers that are woven together with different fibers will be WHITE. You will never truly get a white white looking dress in natural fibers because of their nature. In order to get a White white dress even the synthetic fibers sometimes need to be dyed white. So my bottom line is try to keep in mind what color you want your dress to look like in photos, an White silk satin natural fiber dress will photograph more ivory, vs. a white taffita dress will photograph white white. Hope this helps.