I agree I would look into hotels and see what you like. AI's can be expensive, however smaller hotels combined with paying for food can add up, especially in Negril. I have been to Jamaica about a dozen times. I have done the AI, villas and small hotels. Try and figure out the type of setting you want and go from there. Personally, I LOVE Ocho Rios. It's beautiful, great ppl, not too touristy and great places to go out to! Good luck!!