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Four Palace Resorts properties to become Wyndham franchises

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Four Palace Resorts properties to become Wyndham franchises

By: Jeri Clausing

December 21, 2009

Four Palace Resorts properties in Mexico will join the Wyndham brand.

 

Xpu-Ha Palace in Riviera Maya will be rebranded as a Wyndham resort. Beach Palace in Cancun and Isla Mujeres Palace and Playacar Palace in Riviera Maya will get the Wyndham Grand designation.

 

All will continue to be owned and operated by Palace Resorts.

 

Jeff Wagoner, Wyndham Hotels and Resorts president, said the franchise agreements will bring to 26 the number of Wyndham properties in Mexico and the Caribbean.

 

"The marriage of our global brand and distribution system with the outstanding Palace Resorts brand and these four all-inclusive properties in Mexico will be mutually beneficial for both companies and our guests," Wagoner said. "We take pride in welcoming these resorts, known for their exceptional service and luxurious all-inclusive amenities, to the Wyndham family."

 

Roberto Chapur, Palace Resorts president, said the affiliation with the Wyndham brand will provide a global distribution platform to drive bookings.

 

"By affiliating these four Palace Resorts properties with the Wyndham brand, we will gain exposure to a significant new audience of potential clients through the Wyndham systemâ€s multiple distribution channels," Chapur said.

 

Earlier this month, Palace Resorts struck a franchise deal with Hard Rock. The Moon Palace Resort in Punta Cana, Dominican Republic, will be renamed the Hard Rock Hotel & Casino Punta Cana in the spring.

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