A truly memorable wedding web site design is one that touches the heart of the viewer, conveying an essential emotional appeal. How does your web design make people feel? What emotions does it stir? Will it attract, appeal and motivate? Indeed, the ability of a web design to touch your emotions is more important than the artistry behind it. Every web design creates an emotional response in the viewer, ranging from boredom to excitement. The key is skillfully using design elements that touch the heart in a way that creates an attachment to your product or service.
I have written an article about this essential (an often overlooked) element of good web design and how it can benefit both wedding vendors and clients.