Do you like the rock or classical musicï¼Ÿ
There's a lot of talk these days about reinventing classical music(Indianapolis Colts). Or maybe just reinventing its marketing, but in any case doing something to make it ï¼ˆQuebec Nordiques Joe Sakic #19 CCM Throwback Blue ï¼‰come alive -- and assure its survival -- in an age of O.J. Simpson and Madonna.
There's been some action(2010 Olympic Team Canada #19 THORNTON Red Newest), too, I know. Record companies offer classical CDs(Calgary Flames) with perky cartoon covers. The three tenors have been marketed almost as a pop act. And(Pittsburgh Penguinsï¼‰, in an unusual but not completely atypical move, the Columbus (30th Anniversar) Symphony -- having discovered that Harley-Davidson riders are as upscale as its usual audience -- built a marketingï¼ˆNew York Rangers #99 Wayne Gretzky Blue ï¼‰ campaign around the joint excitement of symphonic climaxes and motorcycles.