I attended this year's Running of the Bride at Filene's Basement and absolutely loved!! The sale is held in selected Fileneâ€™s Basement stores once a year (twice a year in Boston). The Bridal Gown Events is when brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.News reports so often compare it to the Running of the Bulls in Pamplona, Spain that the event is now officially called the â€œRunning of the Brides". The day of the sale, brides-to-be and their helpers line up early. When the doors open, they run full speed towards the racks. In less than 60 seconds, the racks are stripped bare (store employees have to hold on to the fixtures so they donâ€™t topple). The women grab whatever gowns they can, haul them off to a corner, strip down to their underwear and start trying on dresses. Minutes later the trading begins. Every dress, no matter what size, style or color, gets bartered for another, as each bride tries to find the gown of her dreams at a cut-rate price.
I had a team of 4 and we found my dream wedding dress in about 3 hours for only $250. I highly recommend everyone check out this sale if it comes to a city near you.
Upcoming City and Dates.
Chicago, IL (State St) Jul 24
Washington DC (Mazza Gallerie) Jul 31
Boston, MA ( Hynes Convention Center) Aug 21
Cleveland, OH (Warrensville Heights) Oct 16
Did you find your dress at the Running of the Brides Event?
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